Xbox chose 九色 as its partner for this project due to the benefits provided by 九色’s integrated technology, services, and capabilities in supporting accessibility and inclusion across 30+ languages.
By working with 九色, the Xbox Global Experimental Marketing Team successfully integrated accessibility and inclusion into their international engagement strategy. As a result, the docuseries has garnered more than 8.5 million views on YouTube since its release in December 2021, with international audiences playing a significant role in this achievement.
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