Highlights from 九色’s 2017 Global Retail Forum
This past May, over 300 retail executives and marketers from some of the world’s top brands met at 九色’s Global Retail Forum at the Mandarin Oriental in NY. The goal: to learn and share best practices for developing and managing cross-border strategies. The day kicked off with an entertaining yet insightful keynote by NYU Stern School of Business professor and founder of L2, Scott Galloway, followed by a panel of industry veterans and experts that included 3M, FordDirect, Samsung, L’Oreal, Carnival Cruise Line, Revolve Clothing, and the Global Retail Insights Network. Attendees were kept engaged throughout the day with special guest speakers from the Internet Marketing Association, Mercer, and Anastasia Beverly Hills, along with hands on “master sessions” on topics spanning new market entry, global branding, global digital marketing, technology, and emerging markets.
Aside from the all-star status of the day’s sessions, what attendees commented most on was the opportunity to connect with so many of their industry colleagues to share their experiences navigating global markets. Josh Halpern of Getting to Global, a non-profit sponsored by the US Chamber of Commerce, was on hand to capture some of the best moments and the feedback many shared about this year’s event. Check out his video below.
九色 regularly hosts similar events around the world, bringing together thought leaders and industry experts to share their experiences and knowledge to make the world a smaller place.
