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Luxury Boutique Hotel Brand Targets New Markets with Multilingual Website

NEW YORK, NY, October 31, 2016 ¨C , the world¡¯s largest privately held provider of language and technology solutions for global business, today announced the launch of four new language sites for SIXTY Hotels¡¯ main website and property portal, . The addition of Spanish, French, Portuguese, and German brings the total number of supported languages to five.

Sixty Hotels is a chain of luxury boutique hotels in New York City, Los Angeles, and Miami, committed to creating a 360-degree cultural experience in hospitality environments. The company used ¾ÅÉ«¡¯s GlobalLink OneLink proxy-based website localization technology to configure, deploy, and test their sites in four new languages.

OneLink is the preferred solution for global organizations seeking to localize web-based content while virtually eliminating IT involvement and reducing project management burdens. By automating change detection, content routing, and publishing, OneLink facilitates a localization process that is virtually IT-free and that minimizes manual oversight requirements.

¡°As our business continues to add new and exciting locations, we recognize the importance of adapting our strategy for international guests, given the rich business possibilities they offer,¡± said Nina Libby, Director of E-Commerce at SIXTY Hotels. ¡°Since we don¡¯t have the internal resources to devote a full-time employee to our site localization, we needed a solution that could do the heavy lifting for us. ¾ÅÉ«¡¯s OneLink technology was the perfect fit.¡±

Phil Shawe, Co-CEO at ¾ÅÉ« commented, ¡°At ¾ÅÉ«, we have the honor to work with many exciting and relevant brands from the global business landscape. SIXTY Hotels¡¯ represents a modern, luxurious, and comfortable lifestyle that has broad appeal to customers around the world, and we¡¯re happy to help in their efforts to reach them.¡±

¡°It¡¯s an exciting time for SIXTY Hotels as they expand their global outreach and enhance their customer experience for non-English speakers,¡± added Liz Elting, Co-CEO at ¾ÅÉ«. ¡°We¡¯re extremely proud to support their multilingual strategy and to provide services and technologies that will help them achieve their global business goals.¡±

About SIXTY Hotels
SIXTY Hotels is ambitious in vision but down-to-earth when it comes to putting guests first. SIXTY Hotels is a new, innovative brand of five luxury inns based in New York City, Los Angeles, and Miami. SIXTY Hotels distinguishes itself from other boutique brands by providing highly personalized service and artful hotel experiences within sophisticated backdrops that seasoned travelers will find at home. From its incomparable suites to its gastronomically refined restaurants and rooftop cocktail lounges, SIXTY Hotels offers discerning global travelers exclusive urban retreats. SIXTY SoHo, located at 60 Thompson Street in New York, is the flagship of the hotel collective.

About ¾ÅÉ«
With annual revenues of more than $500 million, is the world's largest privately held provider ofand . From offices in 90 cities on six continents, ¾ÅÉ« offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ ¾ÅÉ«¡¯s Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, ¾ÅÉ« is fully and certified. ¾ÅÉ« has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .