Gaming

The Rise of Subscription Gaming: “Netflixification” or Sustainable Evolution?

tanvi.channe — Wed, 26 Feb 2025 07:10:26 +0000

The Rise of Subscription Gaming: “Netflixification” or Sustainable Evolution? tanvi.channe Wed, 02/26/2025 - 02:10

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The gaming industry is undergoing a seismic shift as subscription models like Xbox Game Pass, PlayStation Plus, and other platforms reshape how players access and enjoy their favorite titles. Just as Netflix and other streaming services have revolutionized the entertainment industry, gaming subscription services are reshaping how we enjoy video games. Offering vast libraries of titles for a low monthly fee, these services have gained significant traction among gamers, but they also raise important questions about sustainability for developers, particularly independent studios.

While subscription gaming offers unparalleled access for players, it also introduces concerns regarding pricing, ownership, and the long-term health of the gaming industry, especially for developers navigating the complex landscape of revenue-sharing models. We’ll explore these aspects, examining the “Netflixification” of gaming and whether this shift represents a sustainable industry evolution or a passing trend with unintended consequences.

The Growth of Subscription Gaming

Stable gaming streaming services like Xbox Game Pass and PlayStation Plus are transforming the way gamers access and engage with their favorite titles. How Xbox Game Pass and PlayStation Plus are changing gaming is clear in their expansive libraries, offering access to over 100 games across various genres—from AAA blockbusters to indie gems—all for a monthly fee.

Similarly, PlayStation Plus has evolved with the addition of Extra and Premium tiers that provide access to a vast selection of games. This model is incredibly attractive to players, allowing them to try out games they might not otherwise have purchased. A single monthly subscription lets them explore a wealth of games without the high upfront cost of buying individual titles. Players now have access to games spanning multiple generations, giving them the flexibility to dive into old classics or new releases without worrying about additional purchases.

For game developers, the rise of subscription services presents a unique opportunity to reach broader audiences. Developers can see their games featured in prominent spots on these services, potentially gaining access to millions of new players who may not have purchased their games otherwise. However, the long-term viability of subscription models is not so clear-cut. While players benefit from affordable access, developers—particularly smaller studios—may be left grappling with the complexities of revenue sharing on these platforms.

The Pricing Paradox: Affordable Access vs. Developer Revenue

Subscription services pay developers based on factors like downloads or playtime, which can increase visibility but doesn’t always guarantee fair compensation. AAA games tend to benefit more due to their larger player base, while the impact of subscription gaming on indie developers is more complicated, as they often struggle to generate sufficient revenue through this model.

Some argue that the exposure gained from subscription services can offset potential revenue losses by attracting new customers who may decide to buy future titles or related content. While this is a valid point, it doesn't fully account for the inherent risks indie developers face when adopting a distribution model that may not offer equitable financial rewards.

Player Ownership: The Shift from Purchase to Access

With the rise of subscription-based gaming, the concept of game ownership is shifting. Traditionally, when players bought a game, they owned it outright. They could play it as long as they wanted and, in many cases, resell it if they chose. This sense of ownership has long been an integral part of the gaming experience.

However, subscription services move the model from ownership to access. Players no longer "own" the games they play through services like Xbox Game Pass or PlayStation Plus. Instead, they rent access to a game library that can change at any time. If a game is removed from the service, players who haven’t purchased it outright lose access. This shift from permanent ownership to temporary access is reshaping how we think about digital goods.

The Creative Ecosystem: Can Subscription Models Foster Innovation?

One of the biggest concerns with subscription gaming is its impact on creativity. This model heavily prioritizes play volume and engagement, favoring games that appeal to broad, mass-market audiences—often at the expense of more experimental, niche, or innovative projects. AAA titles, with their big budgets and wide appeal, benefit most, while smaller indie developers focused on innovation may struggle to stand out.

If subscription models dominate, they could stifle the kinds of unique games that push the boundaries of the medium. However, some argue that subscription services can offer indie games much-needed exposure to wider audiences. While this can be a double-edged sword, it could help developers reach players who might not have discovered their games otherwise.

“Netflixification” or Sustainable Evolution?

As this new gaming model continues to gain traction, the question remains: Is subscription gaming the future of the industry—a sustainable evolution of the gaming landscape—or is it simply the “Netflixification” of gaming, driven by volume and low prices that ultimately harm developers?

In the short term, subscription services offer affordable access to games and valuable exposure for indie developers. However, in the long run, the model may need to evolve to ensure fair revenue sharing and reduce over-reliance on big-budget titles. If the industry can strike a balance between accessibility for players and fair compensation for developers, subscription gaming could thrive. But without adjustments, it risks marginalizing smaller studios and stifling creativity.

Time will tell if subscription gaming is a lasting trend or a passing phase, but its future will depend on the roles players, developers, and platforms play in shaping it.

Want to learn how ��ɫ Gaming can help you create unique gaming experiences? Visit https://gaming.transperfect.com/ or email us at gaming@transperfect.com.

By ��ɫ Gaming

Gaming

A Look Ahead at 2024 for the Gaming Industry

jpressman — Tue, 09 Jan 2024 16:58:07 +0000

A Look Ahead at 2024 for the Gaming Industry jpressman Tue, 01/09/2024 - 11:58

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New year, new gaming: As we kick off 2024, there is much buzz around new technology adaption and game releases. The gaming industry is poised for a revolutionary leap forward. The convergence of cutting-edge technologies promises to redefine the gaming landscape, providing players with immersive experiences like never before. In this blog, we will delve into the trends we anticipate will shape the gaming industry in 2024.

AR/VR Growth:

Augmented reality (AR) and virtual reality (VR) have been steadily gaining traction in the gaming world, offering players unprecedented immersion. In 2024, we can expect a significant surge in the adoption of AR and VR technologies, pushing the boundaries of what is possible in gaming.

At ��ɫ, we expect the growth in AR and VR seen throughout 2023 to continue in 2024, not only for recreational gameplay but for educational gameplay. Players of all ages can delve into new realities for fun or use gamification to help improve learning. From enhancing gameplay to creating social experiences, AR and VR are set to redefine how we interact with games. The rise of powerful AR glasses and VR headsets will pave the way for more sophisticated and realistic gaming experiences.

Growing Mobile Gaming Industry:

The mobile gaming industry continues to be a powerhouse; we mentioned this in our 2023 Game Industry Top Trends and Services blog, with projections for substantial growth in 2024. According to forecasts, the global mobile gaming market is expected to be valued at an impressive $189.50 billion in revenue, showcasing a 10% increase over the previous year.

The proliferation of smartphones and advancements in mobile technology contribute to the industry’s robust growth. We’ve seen this in phone advertising as well; devices from iPhones and Androids to Google Pixels have put a focus on this. Mobile games are no longer confined to casual experiences; they offer complex narratives, stunning graphics, and engaging multiplayer modes. The mobile gaming industry is becoming a driving force in the overall gaming ecosystem and is something to note in 2024 and beyond.

Generative AI:

Generative AI is also set to play a pivotal role in shaping the future of gaming. This technology goes beyond pre-programmed responses and adapts dynamically to player actions, creating unique and personalized gaming experiences. We have seen throughout 2023 the uptick in interest in AI and in particular conversational AI for in-game player engagement. In 2024, we can anticipate the integration of generative AI in game development, enabling games to evolve based on player choices and preferences.

Generative AI promises to enhance storytelling, creating branching narratives that respond to player decisions. This innovation allows developers to craft games that adapt to each player’s style, making every gaming experience unique. We are excited to help promote this throughout 2024.

Haptic Feedback Devices:

Across the globe, we have also seen an uptick in accessibility services. In the gaming world, haptic feedback has been trending; the sense of touch is a critical aspect of immersion, and haptic feedback devices are set to revolutionize how we “feel” games. In 2024, we can expect the widespread adoption of advanced haptic feedback technologies that simulate a wide range of sensations, from the impact of a collision to the texture of virtual objects.

Haptic feedback devices, such as advanced controllers and wearable accessories, will add a new layer of realism to gaming and allow a subset of players to engage with games. Whether traversing a virtual landscape or engaging in intense combat, haptic feedback will provide a tactile connection to the virtual world, enhancing the overall gaming experience.

New Releases:

Bulletstorm VR: A Nostalgic Journey with a Virtual Twist

One of the highlights on our gaming radar is the release of Bulletstorm VR, a virtual reality adaptation that brings back a beloved title from the Xbox 360 days. The prospect of reliving the adrenaline-pumping action of Bulletstorm with updated graphics and new levels is nothing short of exhilarating. The immersive experience promised by VR technology adds a new dimension to the gameplay, something our team of gamers feels is a “must play.”

Avowed: Returning to the Pillars of Eternity Universe

For those of us who have spent countless hours exploring the intricate world of Pillars of Eternity, the anticipation for Obsidian Entertainment’s upcoming release, Avowed, is palpable. As longtime fans of the Pillars of Eternity series, the promise of a new chapter in this rich and immersive universe has us counting down the days. Obsidian Entertainment’s track record of delivering compelling narratives and expansive worlds heightens our excitement for what Avowed has in store. We can’t wait to embark on a new journey, uncovering the mysteries and lore that await us in the world of Avowed.

Conclusion:

As we enter 2024, the gaming industry stands at the precipice of innovation, driven by the rapid evolution of technology. AR/VR, the mobile gaming industry, generative AI, and haptic feedback devices are set to redefine the gaming experience, offering players a future that blurs the boundaries between the real and virtual worlds. The coming year promises an exciting journey for gamers as they embark on more immersive, personalized, and technologically advanced adventures.

Are you looking for a partner to help with art production, localization, voiceover dubbing, AI, or player support for your games? Visit ��ɫ.com/Gaming or reach out at Gaming@��ɫ.com.

By ��ɫ Gaming Team

Gaming

Leveling Up: Navigating the Dynamics of the Gaming Industry in 2023

jpressman — Tue, 12 Dec 2023 16:00:29 +0000

Leveling Up: Navigating the Dynamics of the Gaming Industry in 2023 jpressman Tue, 12/12/2023 - 11:00

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As we bid farewell to 2023, it’s time to embark on a nostalgic journey through the dynamic world of gaming. Let’s relive the thrilling moments that the year had in store for us. From highly anticipated titles like Baldur's Gate 3 to industry-altering events like Microsoft’s acquisition of Activision, 2023 was a rollercoaster year for gamers. Join us as we delve into the epic adventures, groundbreaking developments, and fascinating surprises that have made 2023 a memorable year in gaming.

A Long-Awaited Epic

The release of Baldur’s Gate 3 in 2023 not only met but exceeded the towering expectations of fans and critics alike. Crafted by Larian Studios, this epic role-playing game (RPG) found a special place in the hearts of gamers, affirming the enduring appeal of single-player experiences in an era often dominated by multiplayer titles. The game’s exceptional success as a top seller, along with the praise it garnered, conveyed a clear message to the gaming industry: the demand for immersive, narrative-driven single-player adventures remains as strong as ever. Baldur’s Gate 3 serves as a reminder that, amid the proliferation of online multiplayer games, there’s an enduring charm in well-crafted solitary journeys. Its success may pave the way for more studios to embrace the trend of delivering captivating single-player narratives, mirroring the magic that made Baldur’s Gate 3 a resounding hit.

Unity’s Evolution: Forging a Path for Change

In 2023, Unity, the renowned game engine, underwent a significant transformation that sent ripples through the developer community. The changes to Unity’s payment model, transitioning from a royalty-based system to various pricing tiers, including an install-based option, sparked discussions and raised important questions among developers. This transformation emphasized the importance of adaptability in the gaming engine landscape and held particular relevance for emerging platforms like Godot.

As Unity navigates this evolution, and as alternatives like the open-source Godot engine gain prominence, the ongoing shift in game engine payment models remains a pivotal topic for discussion and reflection. It signifies a significant change in the industry, where the model for accessing game development tools evolves to meet the needs and expectations of developers.

Bethesda's Cosmic Leap

In 2023, Bethesda Game Studios embarked on an audacious journey into the uncharted cosmos with the release of Starfield. This open-world space RPG wasn’t just another entry in an existing franchise; it marked the birth of a brand-new AAA IP set in the vastness of space. Bethesda’s willingness to explore uncharted territory was met with enthusiasm and appreciation from the gaming community. It served as a reminder of the importance of creativity and exploration in an industry often driven by sequels. Starfield inspired other developers to dare to dream big and push the boundaries of game design. Bethesda’s bold venture into the cosmos sets an example for the entire gaming industry, urging others to explore new horizons and offer players fresh and extraordinary gaming experiences.

Microsoft’s Game-Changing Acquisition: A Triumph for Gamers

In a year marked by monumental developments, one of the most significant moments was Microsoft’s acquisition of Activision Blizzard King. This monumental merger brought an array of beloved studios and iconic intellectual properties under the Xbox umbrella. The acquisition signifies a promise to gamers: the potential for their favorite franchises to receive the attention and innovation they deserve.

With Microsoft’s vast resources and reach, gamers can anticipate their desires being fulfilled. Whether through reinvigorating cherished franchises or creating innovative titles from dormant studios, the acquisition signals a momentous shift that prioritizes the voices and preferences of gamers. It represents the dawn of a new era, where players have a central role in shaping the industry, ensuring that they receive more of what they love and that beloved franchises return to the spotlight.

Linguists Recognized in Gaming

In 2023, the gaming industry witnessed a heartening shift toward more comprehensive and inclusive recognition of the contributors who bring gaming experiences to life. Notably, there was an increase in studios actively seeking to credit the linguists behind meticulously crafted in- game languages.

This transformation reflects a growing awareness of the importance of crediting all individuals who contribute to a game’s creation, emphasizing transparency and fairness in the industry. The proactive request for linguists’ names for inclusion in game credits serves as a symbol of commitment to appreciation and respect for the diverse talents that enrich the gaming experience. This positive trend promises to create a more inclusive and equitable environment for all those who contribute to the gaming landscape.

Before we conclude, let’s not forget my top 5 games of 2023.

Baldur’s Gate 3: An epic RPG that exceeded expectations, reminding us of the enduring appeal of well-crafted single-player narratives.
Alan Wake 2: A psychological horror masterpiece that kept players on the edge of their seats, showcasing the brilliance of the horror genre.
Dredge: An indie gem that immerses players in a mesmerizing world, highlighting the power of storytelling in gaming.
Cocoon: A platforming delight that whisked players away to a vibrant, dream-like world.
Dordogne: A heartwarming narrative adventure that tugged at players’ heartstrings, offering a nostalgic and wonder-filled experience.

These top 5 games of 2023 represent the diversity and creativity within the gaming industry, providing experiences that captivate, thrill, and inspire players in their unique ways. 2023 was a pivotal year in the gaming world, one marked by bold strides and renewed emphasis on the voices and desires of gamers. With new frontiers and innovative horizons on the horizon, 2024 holds the promise of even more exhilarating experiences and groundbreaking developments for gamers worldwide.

��ɫ Gaming: Expanding Horizons and Shaping the Future

��ɫ Gaming’s journey in 2023 was marked by several remarkable milestones. The division launched two new production studios, in Washington and Singapore, further strengthening its capacity to provide world-class game development and production services. These studios have not only expanded the division’s global footprint but have also fortified its ability to deliver top-tier gaming experiences.

Central to the success of ��ɫ Gaming has been its trio of accomplished production directors. Blazej Zawadzki, who leads TP Gaming EMEA, Chris Chamberlain, responsible for TP Gaming NA, and Andre Ng, at the helm of TP Gaming APAC, have played pivotal roles in orchestrating the division’s growth and success in their respective regions.

Another remarkable development within ��ɫ Gaming was the establishment of a new art studio, led by the experienced and visionary Nicholas Kay. This studio, based out of Boston, further enhances the division’s capabilities, ensuring that the artistic aspects of game development meet the highest standards of creativity and innovation.

��ɫ Gaming’s commitment to excellence also led to the creation of three state-of-the-art testing labs in Tokyo, Singapore and Seattle. These testing labs not only guarantee the quality and performance of gaming products but also highlight the division’s dedication to providing the best possible gaming experiences for players around the world.

Moreover, ��ɫ Gaming has substantially expanded its global presence, ensuring it remains at the forefront of the industry’s evolution. Its active participation in ��ɫ's GLNEXT event, hosting a dedicated gaming section, proved fruitful. This event served as a testament to the division’s commitment to staying at the forefront of gaming innovation and fostering connections within the industry.

Want to discuss industry trends or learn how ��ɫ Gaming can help make your games a global success? Reach out here: gaming@transperfect.com

Alexander Fletcher

Director, TP Gaming

Gaming

GlobalLink NEXT EMEA 2023 Recap: A Game-Changer with the Debut of the Gaming Track

shubham.laygude — Wed, 01 Nov 2023 04:59:23 +0000

GlobalLink NEXT EMEA 2023 Recap: A Game-Changer with the Debut of the Gaming Track shubham.laygude Wed, 11/01/2023 - 00:59

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Since its beginning, GlobalLink NEXT EMEA 2023, hosted by ��ɫ in Amsterdam, has been a beacon for professionals seeking the latest insights into GlobalLink localization, cultural cohesion, content management, and translations. This year, the conference delivered an exciting twist: the debut of the gaming track. Let's delve into this recap, taking a closer look at the content and insights shared in each of the gaming sessions and setting the record straight on their order:

Day 1

Xbox and Zenimax: Video Game Localization in a GlobalLink Marketplace

The gaming track took off with a powerful session by Xbox and Zenimax, industry giants. They delved deep into the intricacies of video game localization within the GlobalLink marketplace. Attendees received a masterclass on navigating the challenges and seizing the opportunities to reach diverse and international gaming audiences.

Ruth Granados, GlobalLink Localization Director at ZeniMax Media, started the session and walked us through her approach towards their game localization, sharing insightful data that put color behind their approach.

Following Ruth was Sean McIntyre, Distribution & Accessibility Director at Xbox, who shed light on Xbox's launch and post-launch initiatives so that as many people as possible can engage with their content globally across all channels and languages.

This golden combination of powerhouses presenting together and highlighting both the development and the launch section of a development cycle really elevated the room with insights from which one can only improve.

Jawaker: Profitability and Monetization Strategy for Games

Jawaker, a notable player in the mobile gaming industry, continued the Day 1 lineup. They shared their insights on profitability and monetization strategies, shedding light on effective monetization strategies while maintaining an engaging gaming experience for players.

Generating lots of positive feedback from attendees, Thamer Matar – Head of Growth – shared hands-on examples and data on their successful monetization approaches across all markets. Not all markets are the same, and Jawaker adapts to each one of them to ensure optimal profitability of their products, which we all directly or indirectly work towards.

Day 2

Focus Entertainment: Structuring the Game Development Pipeline with R&D

Day 2 brought a fresh perspective to Focus Entertainment's session. Attendees were treated to an exploration of structuring the game development pipeline with research and development (R&D). This session provided valuable insights into streamlining game development and fostering innovation. Xavier Marot shed light on the complex world of game development scheduling, emphasizing the challenges many games face due to poor pre-planning, budget cuts, and feature creep. A handful of critical questions he encourages people to ask themselves during the game development process are:

Where does localization fit into the development schedule?
Is it part of pre-production considerations?
Should you wait for content lock in the source language?
How to handle post-lock changes?

All of this, Xavier stressed, is essential to consider early, citing benefits like a smoother update process for developers, process and tool dependence leading to repeat sales, and highlighting the three critical axes of service: Cost vs Time vs Quality.

InnoGames: Meeting the Needs of the Moment in Game Localization

InnoGames, a Germany-based publisher, was represented by Dominica Borgosz, who shared its prowess in online and mobile gaming and presented its expertise on Day 2. Their session showcased their journey from initially supporting prominent European languages to expanding into numerous markets, including Korea, China, and Japan. Sales data revealed that 90% of their revenue was generated from just nine language markets, prompting them to scale back language support for future titles. Innogames is also exploring new technologies, including Customer Support AI, Machine Translation, and In-game AI. All of this Dominica shared is to highlight the significance of staying adaptable and meeting the ever-evolving needs of gamers. Attendees gained practical knowledge about staying ahead in a dynamic industry.

KeokeN Interactive: Developing AA/AAA Games on a Shoestring Budget

KeokeN Interactive, a studio based in the Netherlands known for its resourceful approach to game development, provided valuable strategies for developing high-quality AA/AAA games on a shoestring budget. Their first game, "Deliver Us The Moon," cost 1 million Euros, double the budget due to extended development time. However, it garnered 2 million players over its lifetime. Their second game, "Deliver Us Mars," involved a larger team of 25-30 people, a 3.5 million Euro budget, 2.5 years of development, and offered 10 hours of gameplay with less than 20% variance from the budgets. They exemplified the power of creative thinking and efficient resource management.

The Grand Finale: The Gaming Panel Discussion

The gaming track reached its zenith on Day 2 with an engaging panel discussion hosted by industry veteran Ima Somers. The panel discussion featured Ruth Garcia, Sean McIntyre, Xavier Marot, and Dominica Borgosz in discussions that enriched the event's content, discussing insights into the gaming industry's various facets, from development challenges to localization strategies and supporting small developers. The event emphasized the importance of staying agile, embracing new technologies, and focusing on key markets to ensure success in this dynamic industry.

This discussion featured experts from each gaming session, forming a powerhouse of knowledge. The panel delved into "Breaking Department Silos Through the Game Development Cycle," offering practical strategies to enhance collaboration and efficiency within development teams.

Feedback and What Lies Ahead

Attendees of the gaming track were effusive in their praise. The sessions were not only insightful but were also delivered by experts passionate about their craft. GLOBALLINK NEXT's gaming track set a high standard for a first edition, leaving attendees eagerly anticipating future editions.

Final Takeaways

In conclusion, GLOBALLINK NEXT 2023's gaming track was a game-changer, breathing fresh life into an already prestigious event. As the gaming industry continues to evolve, GLOBALLINK NEXT promises to be an essential resource for staying at the forefront. With the success of this inaugural gaming track, the future looks bright for GLOBALLINK NEXT and the gaming industry as a whole. The best is yet to come!

Stijn Morren

Strategic Account Executive

Gaming

Recapping Tokyo Game Show 2023

jpressman — Thu, 19 Oct 2023 11:40:36 +0000

Recapping Tokyo Game Show 2023 jpressman Thu, 10/19/2023 - 07:40

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In the first year after the relaxation of pandemic restrictions, I had the privilege of representing ��ɫ Gaming at the Tokyo Game Show 2023. This grand event showcased new game releases, previews, and player demos by major gaming companies in the APAC region. As a prominent platform for business collaboration within the gaming industry, ��ɫ Gaming had the opportunity to engage in profound business discussions with representatives from renowned companies such as Sony Interactive Entertainment, Square Enix, Koei Tecmo, Konami, Sega, and more.

Business Exchanges:

As a representative of ��ɫ Gaming, I eagerly looked forward to engaging in face-to-face business negotiations and exchanges with top gaming company representatives. The Tokyo Game Show allowed us to explore collaboration prospects and discuss industry trends with representatives from prominent Japanese gaming companies.

In-Depth Business Conversations with Industry Giants:

During the exhibition, we shared insights into our respective companies' latest projects and visions while exploring collaboration opportunities in various domains such as game localization, QA testing, voice acting, customer support, community management, and artwork. These exchanges provided us with a clearer understanding of the future developments in the gaming industry and laid the foundation for establishing long-term partnerships with these industry giants.

Technological Innovations and Collaboration Opportunities:

The Tokyo Game Show served as a platform for business negotiations and a showcase for cutting-edge gaming technology innovations. We had the privilege of visiting numerous booths and learning about the latest gaming technologies and solutions. These innovations presented our company with additional collaboration opportunities with game developers and publishers, enabling us to collectively drive the development of game localization, globalization, and marketing.

Industry Insights and Experience Sharing:

Through interactions with industry peers, we gained invaluable industry insights and experiences. Engaging with industry experts and professionals deepened our understanding of the challenges and opportunities within the gaming industry, including discussions on AI applications, experiences, and prospects, as well as enhancing localization quality and efficiency. These insights will enable us to better provide customized language and technological solutions to our gaming clients, meeting their needs in the global market.

Takeaways:

The Tokyo Game Show 2023 left a profound impression on us. As a representative of ��ɫ, engaging in in-depth business discussions with representatives of prominent companies opened up new possibilities for our company's collaborations and growth. We feel honored to have firsthand experience of the innovation and passion within the gaming industry. We look forward to future collaborations with industry peers in Asia and beyond, collectively driving the development of the gaming industry and delivering even more thrilling gaming experiences to players worldwide!

If you were not able to attend the Tokyo Game Show 2023 and are interested to learn more about ��ɫ Gaming, visit ��ɫ.com/gaming

Danni Shi

Gaming

Landscape of Game Localization

jpressman — Thu, 29 Jun 2023 19:09:16 +0000

Landscape of Game Localization jpressman Thu, 06/29/2023 - 15:09

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Video game localization is the process of adapting the product and content of a game to a specific market through translation and transcreation. It may seem like an obvious step in game development, but often times the benefits of the process are overlooked. These benefits include reaching new markets, a better game experience and player engagement, positive brand image, development of local partnerships, and increased exposure.

After all, why wouldn’t a gamer want to play certain games in their preferred language that reflects their culture?

How Game Localization is Done

In the past, localization was a tedious process that required extracting all of a game’s text from the source code. But with today’s technology, developers can code games in a way that consolidates the text so it can be exported and re-imported in a more streamlined manner. Once all of the text is extracted, it can then be localized.

The localization of a game includes a few key aspects. They are:

Translation is the first and most obvious facet of localization. A game needs to be translated into the language of its target market. This can be done by hiring in-house translators or by outsourcing the work to a professional gaming localization company.
Transcreation is another essential element of the localization process. Simply translating a game into another language will not provide players with the intended experience. The transcreation process requires developers to choose between foreignization and domestication depending on the narrative of the game and the demographic. Domestication will alter the game to appeal to the culture and world of the target markets, whereas foreignization will maintain aspects of the initial world creating a more foreign narrative for players.
Testing comes after a game has been translated and culturized. The game is tested to ensure that everything works as intended, which includes functional testing (checking that the game plays properly after localization) and linguistic testing (checking for localization accuracy and quality).
Art Services may be tasked with changing the characteristics of a character or world design so that it is adapted for the intended countries or cultures.

As well as adapting the game itself, localization can also involve changing the marketing campaign, such as trailers and website copy, to better speak to the target market. This helps increase the uptake and understanding of the game in new markets, thereby boosting sales.

Why Localize Your Game?

As mentioned, localization is essential if a game is to be successful as it ventures into new markets. But he benefits of localization goes beyond finding success in new markets. Here are some other benefits that come from the process:

It helps to protect a company’s reputation.
Failing to understand a target audience properly and not localizing a game can lead to cultural mishaps that could severely damage a company’s reputation. Culture-specific references or norms may not always comply with something in the game creation. To expand into those markets, it can be immeasurably helpful to have native experts who understand the intricacies of both the language and culture.
It can improve player engagement and retention rates.
In some cases, if a player can’t understand a game, they may not stick around for long. Taking the time to make the game feel like it was made specifically for the world they know, they’re more likely to keep playing.
It can lead to new markets and player base growth.
Localizing a game makes it accessible to players in new markets who may not have been able to play it beforehand. This creates an invaluable opportunity to expand a game’s player base and increase business.
It can help optimize marketing campaigns.
Once the game is localized, the next step can be to develop targeted marketing campaigns specifically for each market, which can lead to more effective advertising. The campaign will not only be seen by people who are actually interested in playing the game, but it will reach them in a way that feels more personalized and specific to them.

Current State of the Industry

The global video game marketing was worth an impressive USD 195.65 billion in 2021, and it shows no signs of slowing down anytime soon. A large part of this growth can be credited to the increasing popularity of mobile gaming combined with the huge interest in gaming that arose during the COVID-19 pandemic.

The growth in gaming created a substantial uptick in the demand for localized games. With that in mind, the video game localization industry has been rapidly growing in response. With the industry expected to be worth over USD 268 billion by 2025, there has been a better time to get involved with game localization.

Possible Future Developments

It is safe to say that the video game localization industry will continue to grow into 2024 and beyond. Here are possible developments that may occur in the future:

The quality of game localization services will continue to improve as a gaming localization companies strive to differentiate themselves from their competitors.
New technologies will emerge that make it easier to localize games. With the rise of artificial intelligence (AI), there may be a rise in neural machine translation technology to translate text quickly and accurately. The use of this technology could allow game localization provers to offer services at a faster rate.

The Challenges of Game Localization

While video game localization is a great opportunity for companies to bolster their reputation and grow their businesses, it is not without its shortcomings. Here are some of the biggest challenges companies may face:

Different languages have different levels of difficulty.
Some languages are innately more difficult to localize than others. As one example, languages that use a lot of idiomatic expressions or have specialized formatting, like right-to-left alignment, accurate translation can become more challenging. With increased difficulty, the risk of errors and mistranslations becomes higher creating a threat to a company’s reputation.
A balance needs to be found between accuracy and fluency.
Finding the sweet spot between accuracy and fluency while localizing video games is essential to creating a final product that players can truly enjoy. On one hand, the localization should be accurate so players can understand the game and avoid frustration. On the other hand, the localization shouldn’t become so literal that it is difficult to read or feels unnatural. This can become a challenge for game localizers and should be considered when choosing a provider.
It can be difficult to keep up with the latest trends.
The world of video games is constantly changing, which means new trends are always emerging. This can make it difficult to keep translations accurate and up-to-date when localizing.

When done right, game localization opens up multiple areas of opportunity for companies. However, the potential challenges associated with video game localization should not be underestimated when choosing a provider. A quality localization provider should be experienced and have a good understanding of these challenges to ensure beneficial localization.

Get Quality Game Localization Services with ��ɫ Gaming

Put simply, video game localization is vital to creating and marketing a successful game in global markets. At ��ɫ Gaming, we understand that every game is different, which is why we offer a tailor-made approach to localization to meet company specific needs. Whether you’re looking to localize a mobile game, PC game, or anything in between, ��ɫ Gaming has the skills and experience to get the job done right.

Our network of translators is comprised of the best of the best, ensuring accurate and reliable localization in every situation. Contact us today to learn more about how ��ɫ Gaming’s localization services can help you.

By the ��ɫ Gaming Team

Gaming

Video Game Storytelling and the Importance of Localization

dmarra — Wed, 05 Apr 2023 20:06:48 +0000

Video Game Storytelling and the Importance of Localization dmarra Wed, 04/05/2023 - 16:06

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Video game storytelling is an essential part of modern gaming. With the rise of technology, the importance of storytelling in video games has only increased. In today's gaming world, it's not just about creating immersive gameplay experiences, but also about captivating narratives. Game developers and distributors know that a well-told story can keep players hooked for hours, increase sales and build brand loyalty. However, it's equally important to ensure that these stories are accessible to players worldwide.

In this blog post, we’ll discuss the importance of localizing narrative storytelling in games and how ��ɫ Gaming can help.

What Is Narrative Storytelling in Gaming?

Narrative storytelling in gaming refers to the way a game's plot is presented to the player. It's the art of weaving a story that engages and immerses the player in the game world. Video game storytelling can take many forms, from linear narratives to open-world storytelling. Whatever the approach, the goal is to create an emotional connection between the player and the game's world and characters.

Narrative storytelling in gaming is a truly unique art form. It allows developers to craft captivating experiences for game players, offering a way for them to escape into an immersive story. Narrative video game storytelling can range from an in-depth emotional tale spanning several hours of playtime to a basic set of objectives that must be achieved to progress the plot. It gives players the opportunity to become invested in their characters and interact with others within a virtual world while uncovering the mystery of a storyline. Whether intentional or not, every decision made has consequences that could drastically alter how the narrative plays out, creating unique paths and endings based on the player's choices.

Since narrative storytelling is a powerful tool that can shape the player's experience, it's important to ensure that the game is accessible to everyone. Localization plays a critical role in this process. From a business perspective, localization can help expand the market reach of a game by making it available in different languages. It also ensures that games are culturally appropriate and provides an authentic experience to players from various regions.

5 Reasons Why Localizing Narrative Video Game Storytelling Is Important

Localizing narrative video game storytelling is important for many reasons. As game developers and distributors, your audience is global, and you want to ensure that your game resonates with players from different cultures and backgrounds. Here are five reasons why localizing narrative storytelling is crucial for a game's success.

1. Increased Player Engagement

Localizing narrative storytelling is essential for increasing player engagement in video games. Players are more likely to be invested in a game that speaks to their cultural background and speaks in their native languages. Localizing a game into multiple languages can attract players from different regions and make the game more accessible to a wider audience. Additionally, incorporating culturally relevant references into the narrative can further enhance the game's engagement, as it allows players to relate to the game's story and characters.

2. Enhanced Immersion

Immersion is a critical aspect of storytelling in video games, and localizing a game's narrative can help to create an immersive experience. Using language and cultural references that players understand, developers can make players feel like they’re part of the game's world. Moreover, localizing the game's narrative can help to create a deeper connection between players and the game's characters, allowing players to become fully invested in the game's story.

3. Increased Sales

Localizing a game's narrative is a vital factor in increasing sales. By making the game accessible to a wider audience, developers can expand their reach and ultimately increase their sales. For example, a game that is localized into multiple languages and cultures can appeal to players who may not have been interested in the game before due to the language barrier. Additionally, players are more likely to purchase a game that feels relevant and familiar to them, which is why localizing the game's narrative can be a significant factor in boosting sales.

According to a report by Newzoo, the global games market is expected to reach 3 billion players in 2023. This growth is driven by the increasing popularity of gaming in emerging markets such as Asia and Latin America, where localizing a game's narrative can be crucial for success. Plus, with the industry being expected to be worth over USD 268 billion by 2025, developers and publishers have ample opportunities to leverage localization to increase their market share.

4. Positive Feedback

Localizing a game's narrative can also help to improve the game's reception among players and critics. When players feel that a game's narrative is relevant to their culture and background, they’re more likely to enjoy the game and leave positive reviews. Additionally, localizing a game's narrative can help to create a more comprehensive and meaningful story that resonates with players and generates positive feedback.

5. Competitive Edge

In a highly competitive market, localizing narrative storytelling can give a game a significant edge over its competitors. By making a game accessible to players from different cultures and backgrounds, developers can attract a broader audience and stand out in a crowded market. Additionally, a game that’s localized into multiple languages can differentiate itself from competitors and create a unique selling point that can help to drive sales and generate positive feedback from players.

3 Challenges in Localizing a Gaming Narrative

Localizing a narrative in gaming can be challenging, and game developers and distributors need to be aware of the potential issues. Here are three of the main challenges.

1. Cultural Differences

One of the biggest challenges in localizing a narrative is the cultural differences between the source and target languages. Certain jokes, idioms, and references that work in one language or culture may not translate well to another. In some cases, this can lead to confusion or misinterpretation among players. It's crucial to work with translators who understand the cultural nuances of both languages to ensure that the game's narrative is accurately represented.

2. Language Barriers

Another challenge of localizing a narrative in gaming is the language barrier itself. Different languages have distinct grammatical structures and vocabulary, which can affect the pacing, flow, and overall coherence of the narrative. In some cases, the text may need to be restructured to fit the target language, which can be a difficult task. Translators must work to maintain the original meaning and tone of the source material, while also adapting it to the target language.

3. Effects of Localization on the Story

Localizing a narrative can also impact the story itself. Game developers may need to adjust the narrative to ensure that it’s culturally appropriate and resonates with players in the target language. For example, certain storylines, characters or themes may not be relevant or relatable to players in a different culture. Game developers and translators must work together to adapt the story without compromising its integrity or original vision. Doing so can involve significant rewrites and creative problem-solving to maintain the game's overall narrative structure and pacing.

How ��ɫ Can Help

At ��ɫ Gaming, we understand the importance of localizing narrative storytelling in games. Our team of professional translators has the experience and expertise necessary to accurately localize your game's narrative and ensure that it resonates with players from around the world. Contact us today to learn more about how we can help you localize your game successfully and increase its success globally.

By: ��ɫ Gaming

Gaming

Media & Entertainment

Gaming

An Introduction to Quality Assurance Testing in Video Games

dmarra — Mon, 20 Mar 2023 14:43:49 +0000

An Introduction to Quality Assurance Testing in Video Games dmarra Mon, 03/20/2023 - 10:43

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Around 3.2 billion people around the world play video games on different platforms, such as PC, console, and mobile devices. There are also many different game genres, such as first-person shooters, real-time strategy, racing, platformers, etc., giving every player a large selection to choose the platform and games that theywant to play. As varied as they are, games have one thing in common: glitches and bugs make them less fun.

In recent years, we have seen several examples of ground-breaking video games that were meant to change how we perceive video games, blurring the lines between what we know and what we consider to be possible, struggle on release due to poor functional performance. This has happened in incredible single player narrative experiences that rival best-selling novels and explosive multiplayer behemoths that could show a thing or two to the biggest blockbuster movies to bite-sized indie adventures that will leave you contemplating existence for the next few months—no game is immune from these bugs and glitches.

So, how do developers and publishers tackle these issues? The simple answer is Quality Assurance, but there is a lot more that goes into it than it seems. We’ll briefly explore the main types of QA that games go through (or at least, they should go through).

#1 Functional QA

A functional QA team is responsible forfinding functional bugs that will affect the user experience. When they find bugs, they can report them to the development team. Itcan be agrueling process,as the testers need to explore and ensure all game elements (such as gameplay features, menus, audio, inventory systems, etc.) and every single inch of the map are tested to ensure everything works as intended.

Players often assume that testing a game consists of playing the game and reporting what’s seen. While this is true, in reality, game testers also need to think outside the box, and use their experience in testing and understanding of video games to find complex or less common issues. This can equate to trying to find ways to access off-limits areas in the map to making sure that a healing item’s effects match their description.

Once an issue is spotted, the test team will create a bug report, which contains all the information needed by the development team to find and fix the issue. A bug report includesthe incorrect behavior, a suggestion for the correct behavior, how to trigger the issue, additional notes,and reference material (screenshots, videos, game logs, etc.).

However, no matter how much a game is tested, it’s not possible to find 100% of bugs,sincegames are incredibly complicated pieces of software that can receive an infinite number of inputs from a player, who are sometimes quite inventive with new ways to test a game’s boundaries.

The recognized purpose of QA in general is not to find all bugs, but to reach a point where the game’s functional health is at a satisfactory level, which is often set by the production and development teams.

#2 Localization QA

A localization QA team focuses on the linguistic aspectsof the game by testing all translated text, audio,andart assets. Like functional QA, their goal is to ensure that all these elements work as expected to ensure agreat experience for all users in all languages.

Most localization text issues can be categorized as either linguistic or non-linguistic.

1. A linguistic issue occurs when the cause of the problem is the actual translation, such as grammar or spelling mistakes, typos, mistranslations, term inconsistencies, contextual problems, and even missing translations.

These issues can be fixed by either the test team, a linguistor the development team, as the most common fix is an update to the files containing the text used by the game. The files, which contain an identifier (which the game uses to know what string to display in a specific part of the screen), the original language, and the translated language(s). They can contain other fields, such as context, speaker name, etc. Each of these groupings are commonly called a string.

2. Non-linguistic issues are a bit more complicated in nature, as the cause of the issue is not as much related to the translation, but how the game handles the translated text. These are issues that the localization QA team cannot fix on their end and require attention from the developer, and as such, they need to be reported as bugs. Similar to a functional bug, a localization bug will contain all the relevant information, plus the results for each language affected by the issue.

Localization issues aren’t always straightforward. For example, seeing English text in-game can be either a linguistic issue due to a missing translation or a non-linguistic issue caused by incorrect handling of the string.The localization team needs to figure out which type of bug they’re dealing with, most likely by looking at the contents of the text file, so they can proceed accordingly, either by adding/requesting a translation or creating a bug report flagging the issue.

Some developers also choose to include other localized assets, such as voice overs (dialogues, combat barks, etc.) and art assets (graphics, signs, etc.), which also need to be thoroughly tested. When testingdialogues, the QA test team must ensure that the audio lines are not only accurate but that also sound natural in the context.

Localization QA is a very important aspect of the QA process, as it ensures that all users can enjoy the title the way the developer intended. Having poor localization is similar to having poor functionality, as it will break user immersion and in some cases, even create confusionand frustration.

#3 Certification QA

Before a game is releasedon console, each console manufacturer must give their seal of approvalfor its release. They do this by evaluating and testing the title during the certification process, which consists inperforming extensive testing on all game features to ensure that they meet all requirements that have been established. This can go from how the game reacts to disconnecting a controller (e.g.,prompting the user to connect a controller) or changing the audio output (e.g., plugging a headset to the controller).

A certification QA team ensures that the title is ready for this process by following the dozens upon dozens of test cases per platform, which have varying degrees of complexity, and marking their progress with pass or fail. They report the failed test cases to thedevelopment team. Unlike functional or localization bugs, certification bugs are always of the highest severity and priority for any development team, as they can cause the game to fail the certification process, which means the game will not be allowed to release in a platform in its current state. Failing certification can be an expensive endeavor, as not onlyare there re-submission fees, but it may also have an impact on marketing or even cause the game to miss a product launch window.

#4 Compatibility QA

While developing a game for PC or mobile devices, developers must consider the vast number of PC configurations (processor, GPU, etc.) and devices that exist, especially in the markets they’re targeting to make sure that as many of these devices and configurations can run the game with no issues. They do this by first defining the type of devices they want the game to support and then optimizing the game for those devices. Part of the optimization process involves the QA team, where theytest the game using these devices or PC configurations, measuring the game’s performance in general,or by comparing it against minimum standards defined by the development team.

The QA team may also provide detailed feedback on the devices they test, so the development team can make an informed decision on how to spread the workload for each type of device, and in some cases, to focus or drop a specific type of device or configuration. This is how developers reach their minimum and recommended settings for games on PC and decide which mobile devices will support their game.

User Experience (UX) Research

During the development process, the game’s production team might want to receive unbiased feedback on their game to make adjustments to gameplay or other features, ensuring players experience the game as intended, which is where UX research team comes in.

Although there are different ways to approach a playtest, the process is usually started by the UX team working along the game production or development team to define the objective of the playtest, so that tests can be designed accordingly. The playtest team also needs to be built to specification, usually by meeting different criteria, such as age, gender, occupation, and even level of experience in the title/genre in question.

Once the tests are designed, the players’ behavior is recorded during playtesting, which the UX team will analyze to provide relevant data to the development team.There are several approaches to this type of research, such as one-on-one interviews, round-table discussions, questionnaires, and even observational analysis.

After the playtest, the UX research team will analyze the data and present the results as required. For example, they might provide an in-depth analysis or statistical charts, among other types of results. The production team will then use this data to make any necessary changes, usually going over more UX research until the desired results are achieved.

Our QA Testing in Games

All these QA testing capabilities are available through ��ɫ Gaming ��ɫ, we are here to help support your global game needs, around testing, quality assurance and other services.

To learn more about ��ɫ’s quality assurance for games, reach out to us at /gaming/contact

By: ��ɫ Gaming

Gaming

The Difference Between Gaming Localization and Translation

dmarra — Wed, 16 Nov 2022 15:26:03 +0000

The Difference Between Gaming Localization and Translation dmarra Wed, 11/16/2022 - 10:26

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Nothing makes our day like seeing a great, deserving game succeed and knowing that our skills and expertise in gaming localization make that happen. We love what we do so much, in fact, that we often forget that not everybody knows what gaming localization actually is and how it differs from gaming translation. We thought now would be a good time to outline the basic differences and bring everyone up to speed!

Translation is finding words in a source language for a target language, so “hello” in one language becomes “hello” in another language. On the other hand, localization involves translation, but it’s much more than just translating words. Especially in the world of video games, localization requires a deep understanding of the video games industry, national cultural idiosyncrasies and identities, and gaming culture. In our example of “hello,” localization also takes into account the context of the situation (scene, environment, tone, etc.) to find the appropriate variation of “hello” in another language.

Gaming localization requires total immersion in the gaming medium, native language speakers, and a strong grasp on just how large a role language plays in the video game experience. So how do we achieve this level of depth and immersion?

Humans and Technology Together

We know that when it comes to language, there’s no replacement for a good old-fashioned native speaker who knows the language inside and out and stays current with local language trends. And believe us, when it comes to translating 150+ million words of gaming content per year, knowing a language inside and out is paramount. Working with real people allows us to localize each and every word on its own merit.

Context is king in localization, and having a diverse, passionate team on board makes understanding any number of international contexts and adapting to them in real time a matter of ease. We leverage a variety of tools from Computer Assisted Translations (CAT) tools to our propriety GlobalLink technology for automated localization workflows.

Understand the Gamer, Understand the Game

One of the most vital aspects of personality we take into consideration when inducting a new team member into our ranks is their love for the video games industry. It’s important that any new team member be both capable and professional in the field of localization, but it’s a passion for gaming that really makes the cream rise to the top here. Being a team powered by avid gamers brings an entirely new level of depth to the standard of gaming localization services we can provide. Being gamers ourselves, we are far more well-equipped to inhabit and breathe inside the worlds of every game we work on. As gamers, we can get underneath the skin of the game, understand its intricacies, and set our minds about how best to utilize language to reflect what is required within the game, not just what’s on the page.

Think about riddles in adventure games. Riddles can be translated easily enough, but the role of a riddle is to mislead, so literal translations may cause more harm than good. It’s only with a real understanding of the world of the game that aspects like this can be carried out to their full potential. Also, if something isn’t localized correctly, the gamer may get stuck at that part of the game indefinitely, and that’s a bad user experience. In essence, understanding the culture of the world within the game is just as important as understanding the culture of the player.

Establish Lasting Partnerships

As any of our clients can tell you, we like to form lasting partnerships with everyone we work with. Whether it’s an industry giant or a first-time developer, all games are created equal in our eyes. Establishing a strong bond with the developer and ensuring we have a keen understanding at all times of just what they want their game to be is a key factor in effective localization.

As such, we work closely with each developer, creating a cycle of input and feedback at every stage of localization to make sure their exact ideas are being communicated in the exact way they want. Blind gaming translation alone is not an option; we immerse ourselves deeply in each project to help bring the world of the game to life in over 40 languages.

Contact Us

Are you looking for a partnership for your gaming localization services? Talk to our game localization experts today, and let’s get started!

��ɫ Gaming ��ɫ

Gaming

Demystifying the Outsourced Game Writing Process

kliniger — Mon, 26 Sep 2022 15:29:53 +0000

Demystifying the Outsourced Game Writing Process kliniger Mon, 09/26/2022 - 11:29

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The creative process is often seen as holy ground for anyone working in an artistic or creative medium. It’s thought of as something that needs an auteur’s careful eye and something that needs to be nurtured. That feeling is no different in the games industry. And why should it be? Your game is your baby, and you want the best for it. But creative support is there when you need it!

Even today, many game developers believe that working with an “outsider” like an outsourced collaborative partner to create a game’s narrative, plot, or dialogue slows down the creative process or makes the end product less “authentic.” While this can be the case with inexperienced teams, bringing in the right outside gaming writing talent can do the opposite. It can do incredible things for your project, including:

Lend an objective and experienced fresh eye to breathe new air into stories
Bolster team size to speed up the writing process and help meet tight deadlines
Navigate issues in scale and budget to keep your bottom line tight

To clear up misconceptions about working with a third-party team, let’s explore how the writing process works with an outsourced writing partner.

Pre-production and Collaboration

A huge barrier for collaborative projects is the question, “But if I don’t write it, how is it really my story?” It’s this first phase that ensures the story developed is truly your own.

Like in any other creative process, the collaborative process in outsourced game writing projects starts with an intensive pre-production cycle. The incoming team will go to great lengths to get to know you and your vision for your new masterpiece.

Discussions between a developer and their new team will typically revolve around a few core things:

What the story should be
Who the characters are
The game’s vision
Style and tone
Overarching or individual character arcs
Style guide

If some of these don’t yet exist, the team will work closely with you to flesh out anything necessary.

If this feels invasive, it should. It’s how a team gets to know your project intimately. The beginning phase of the project is designed to be about openness and free collaboration. Connecting on the core points about the creative vision for a game is how a team integrates to the point that they don’t feel like an external team; they gel with you and your creative ideas to move forward as if they were your own in-house writers.

After the intensive creative fact-finding process, the team will work with you to draw up plans, deadlines, and milestones to set a roadmap for how and when the project will be completed, along with giving you a transparent overview of exactly how the team will work for you.

Building Strong Foundations: Storyboarding and Character Creation

Building a storyboard and creating characters is crucial for setting a project’s creative tone and direction when the team is creating a story and cast pretty much from scratch. Working hand-in-hand with you and your production team, the writers map out the game’s plot, themes, recurring motifs, and tone. Then they create comprehensive style guides as ongoing reference points.

Next comes character creation. Here’s where you develop the personalities that will bring your story to life onscreen and in the players’ imaginations. Each key character and supporting character(s), depending on the scale of the project, will have their own unique reference materials to help the writers keep track of their arc and act as a guideline when introducing them into a scene, outlining how they are likely to react or conduct themselves in any scenario.

Once the basics are in place, the team creates the storyboards and scene plans that will eventually make up the core of your game. As the developer and main project owner, you will be invited to be as hands-on in this phase as you want. Collaborating closely with you in this phase, allowing you every opportunity to inject your thoughts and ideas, is how your team ensures the world they are building is exactly the one you had in mind and that your story really is your own.

Putting Pen to Paper

The best game writing teams always shatter the assumption that outside writers can’t possibly know what they’re doing. Outsourcing teams are often built around industry-veteran talent who have learned their trade and cut their teeth on countless creative projects, sometimes over decades. In addition, a partner will pair you with a team of writers who have proven success in games similar to your project’s genre, themes, or goals.

Many people think that the actual gaming writing phase of the process is romantic. It conjures up images of dark rooms filled with writers typing furiously, surrounded by balled-up pieces of paper crumpled in frustration. But for the most part, it is the most conventional or “boring” part of the whole process. What happens here is exactly what you would expect: the writers write!

We try to demystify this process, shattering the image of writing as a sacred rite that “takes as long as it takes.” In reality, that’s not how things work. Though the process can indeed vary from weeks to months, the turnaround time is far more influenced by a game’s genre or length than waiting for a lone, reclusive writer to come up with some divine inspiration.

With set milestones, a staggered scene delivery schedule, and the game’s framework already mapped out during the storyboarding process, the team’s mission at this stage is to make sure scenes make it to you on time and at manageable intervals. Batch deliveries often allow teams to run initial drafting and redrafting/feedback rounds in tandem, cutting down on time and costs in the long run.
Depending on the game, additional reference materials can be created in this phase. For example, a game might need in-game lore or mythos texts to flesh out your world or build on an arc or backstory.

Feedback and Redrafting

While the initial writing process is romanticized, experienced storytellers know that this final phase is where almost 90% of the real work happens in any game writing project.

Any team could easily sit down and write you a story start to finish and deliver it uninterrupted. But that is how you get a story that isn’t your own. The perfect-fit team regularly delivers gaming content and consults closely with you to ensure your story’s tone, focus, and unfurling are going in the right direction. They also ensure the story is 100% consistent across the board and corresponds to your vision on every level, from telling the overall story of the game right down to how individual lines flow and should be delivered.

Intense feedback and redrafting sessions are the meat and potatoes of the outsourced writing process. One-to-one feedback and creative input from you are built into how a good team should work, allowing you to guide and mold their workflows to shape your content to your vision. Just think of yourself as the creative director!

Contact Us

Are you interested in hearing more about the creative process involved in game writing? Do you want to learn more about how a dedicated, outsourced game writing team can help you save time and money on your next gaming project? Talk to our game writing experts today, and let’s start telling great stories together!

By: ��ɫ Gaming ��ɫ

Gaming