/cn zh-hans Tue, 05 Sep 2023 12:39:14 -0400 /blog/lost-translation-your-comprehensive-guide-supporting-non-english-speaking-customers-your-bank <span class="field field--name-title field--type-string field--label-hidden">迷失在翻译中？ 在银行或信用合作社支持非英语客户的综合指南</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rlin</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-09-07T04:25:58-04:00" title="星期四, 九月 7, 2023 - 04:25" class="datetime">周四, 09/07/2023 - 04:25</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-176857" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/cn/blog/mishizaifanyizhong-zaiyinxinghuoxinyonghezuoshezhichifeiyingyukehudezonghezhinan"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1600" height="900" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/FS%20Blog-%20Translation%20artwork%20overlay.png?itok=YIbtPaOr 1x"> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/FS%20Blog-%20Translation%20artwork%20overlay.png?itok=NWHohTFU 1x"> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/FS%20Blog-%20Translation%20artwork%20overlay.png?itok=bSSaA4Gy 1x"> <img width="1600" height="900" alt="Three sales people with headsets, sitting side-by-side while typing on their laptops. " loading="lazy" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/FS%20Blog-%20Translation%20artwork%20overlay.png?itok=YIbtPaOr"> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-176860" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-176859" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px;">As you aim to better cater to the diverse population within the United States, you may find yourself puzzled, not knowing where to kickstart this journey. In the realm of financial services, the secret to multicultural engagement lies in a simple step—start by strengthening your existing customer base. The most efficient way to do this is by introducing multilingual phone support. Let's explore this further:</p><h3 class="text-align-left text-align-center">The Power of Voice: Multilingual Phone Support</h3><p class="text-align-left">Providing phone support in various languages allows your customers to communicate comfortably in their preferred language. This not only enhances your customer service experience but also bolsters customer loyalty and satisfaction, thereby increasing lifetime customer value. <a href="https://insights.csa-research.com/reportaction/305013126/Marketing">Research from the Common Sense Advisory</a> revealed that 74% of customers are more likely to repurchase a product if after-sales care is in their language.</p><h3 class="text-align-left text-align-center">Beyond the Call: A World of Opportunities</h3><p class="text-align-left">Once you've successfully implemented multilingual phone support, there's an entire spectrum of opportunities to explore based on your market, goals, and budget.</p><ol><li class="text-align-left"><p class="text-align-center">Translating Disclosures: In the financial industry, clear communication is paramount. By translating vital financial disclosures, you ensure that your customers fully comprehend their financial decisions, promoting trust and transparency.</p></li><li class="text-align-left"><p class="text-align-center">Localizing Website and Mobile Apps: By localizing your website and mobile app, you allow your customers to self-service in their language, enhancing user experience while simultaneously reducing customer service costs.</p></li><li class="text-align-left"><p class="text-align-center">Localizing Marketing Materials: To broaden your customer base, you need to resonate with your prospective customers linguistically. By localizing your marketing materials, you increase your market reach and visibility.</p></li></ol><h3 class="text-align-left text-align-center">Craft Your Language Strategy</h3><p class="text-align-left">As you strive to better serve your diverse customer base, the first step is understanding that one size does not fit all. Each market is unique, with specific linguistic needs and cultural preferences. This might seem intimidating initially, but a comprehensive marketing intelligence plan can help. It provides valuable insights into your specific market demographics, cultural nuances, your customers’ preferred communication channels and financial habits, and how you stand against competitors vying for the same audience. By effectively leveraging these insights, you can devise a custom language strategy that not only meets the needs of your customers but also gives you a competitive edge.</p><p class="text-align-left">Launching your language strategy with multilingual phone support can yield significant benefits. It not only strengthens your existing customer base but also lays the foundation for future expansion. Investing in language services isn't merely an act of inclusivity; it's a smart business strategy. By speaking the language of your customers, you demonstrate respect for their culture and acknowledgment of their economic power, fostering a more inclusive financial environment for everyone.</p><p class="text-align-left">For more information, <a href="/industries/finance-and-banking">reach out to the team today!</a></p><p class="text-align-left">&nbsp;</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Jack Winter</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Director of Business Development</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/cn/blog/category/financial-services" hreflang="zh-hans">金融服务</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/finance-banking" hreflang="en">Finance &amp; Banking</a></div> </div> Thu, 17 Aug 2023 16:28:35 +0000 muna.abdulkader 46804 at /blog/banking-chinese-speaking-americans-opportunities-and-challenges <span class="field field--name-title field--type-string field--label-hidden">美国人的华语银行业务：机遇与挑战</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rlin</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-09-06T04:29:02-04:00" title="星期三, 九月 6, 2023 - 04:29" class="datetime">周三, 09/06/2023 - 04:29</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-180820" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/cn/blog/meiguorendehuayuyinxingyewujiyuyutiaozhan"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="2000" height="1191" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Banking%20for%20Chinese-Speaking%20Americans%20Opportunities%20and%20Challenges.png?itok=BhY2hiMV 1x"> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="715" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Banking%20for%20Chinese-Speaking%20Americans%20Opportunities%20and%20Challenges.png?itok=-q8AK4gp 1x"> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="457" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Banking%20for%20Chinese-Speaking%20Americans%20Opportunities%20and%20Challenges.png?itok=ZWfqjqDM 1x"> <img width="2000" height="1191" alt="Asian American woman shakes hands with a man, closing a business deal or partnership." loading="lazy" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Banking%20for%20Chinese-Speaking%20Americans%20Opportunities%20and%20Challenges.png?itok=BhY2hiMV"> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-180819" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-180818" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px;">三州地区、大洛杉矶地区、湾区、芝加哥等地区的所有银行、信用合作社和其他金融机构请注意：这是为您准备的！ 我们总结了《美国银行家》上发表的一篇文章的要点，内容涉及其他银行如何支持华裔美国人、他们所面临的回报和挑战。</p><h3 class="text-align-left text-align-center"><span style="font-size:18px;"><strong>服务不足的市场</strong></span></h3><p class="text-align-left"><br>讲华语的美国人占美国人口的很大一部分，但令人惊讶的是，有很多人发现自己与主流银行业务脱节。 这在很大程度上是由于语言限制和缺乏支持造成的。</p><h3 class="text-align-left text-align-center">机会与回报</h3><p class="text-align-left">让您的材料以语言形式呈现并不是一种“奢侈”，而是您自身成长的必要条件。 西班牙市场也有类似情况，该市场的公司仅通过迎合语言偏好就使客户群激增了 25%。 （来自美国西班牙裔商会的研究）。</p><h3 class="text-align-left text-align-center">不作为的代价</h3><p class="text-align-left">不作为的代价<br>选择不采取任何行动来支持华人社区不仅是错失了一个机会，也是一个商业错误。 缺乏语言支持会阻碍潜在客户，但也可能会疏远已经建立的客户群，正如本文提到的两家银行的经验所强调的那样。</p><h3 class="text-align-left text-align-center">基础知识和创造力</h3><p class="text-align-left">最成功的公司不仅仅提供语言支持。 重要组成部分仍然是翻译数字平台、提供双语客户支持等。一个组织正在实施“存折”等策略来与客户产生共鸣。&nbsp;</p><p class="text-align-left">如需了解更多信息，请立即联系我们的团队！</p><p class="text-align-left">&nbsp;</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Jack Winter</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Director, Business Development</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/cn/blog/category/financial-services" hreflang="zh-hans">金融服务</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/finance-banking" hreflang="en">Finance &amp; Banking</a></div> </div> Tue, 05 Sep 2023 16:39:14 +0000 muna.abdulkader 47189 at